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Despite its popularity, many people remain unaware that curcumin in its natural state is a large molecule with poor bioavailability. Curcumin clinical trials now employ enhanced absorption forms, which is critical to reaping the benefits of this remarkable ingredient. CurcuminRich® is made with Theracurmin®, the #1 absorbed form of curcumin.‡
‡Scientific scrutiny revealed that Theracurmin was more bioavailable on a milligram-to-milligram basis than other leading**enhanced and regular forms of curcumin.
**As measured by SPINS 2014 data.
Native to Southeast Asia, the brilliant yellow spice turmeric is a member of the ginger family. Arguably the best-known botanical today, the use of turmeric for both culinary and health purposes dates back nearly 4,000 years.* Modern research has validated its benefits with thousands of scientific publications, many of which center around turmeric’s key active constituent, curcumin.*
Curcumin has achieved quasi-celebrity status for its ability to support a healthy occasional inflammatory response, playing a powerful role in joint and overall health.* It also delivers antioxidant support, providing protection from free radical damage.*
Since curcumin in its natural state isn’t well absorbed, turmeric teas and lattés won’t provide the benefits people are expecting. Theracurmin overcomes curcumin absorption challenges with a proprietary dispersion technology to create microscopic particles dispersed in a colloidal suspension.
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